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Item 200,000 Mac Users 200,000 Windows Users
Exceed Expectations in Performance Reviews 22% higher -
Sales Deals 16% larger proceeds -
Likely to leave IBM - 17% more likely
Needing Additional Software 5% 11%
Staff Needed for Maintenance 7 20
Simplicity of setup 98% satisfied 86% satisfied (Win 7 -> 10)
Needing Support - 5x more likely to need support